CIO.co.uk has produced a superb argument for why we should take social media seriously in the business environment. This is on the back of Gartner predicting that by 2014, social networking services will be displacing email as the primary method ...
We're all for marketing that's 'Green' - what is the gap between consumer beliefs and marketers' presumptions?
The Marketing Industry Network offers a library of White Papers and research. Gyro International submitted a paper about the curren...
UK comms regulator Ofcom today published plans to make calls to mobile devices from standard landline phones cheaper.
The regulator hopes that by forcing carriers to cut their mobile termination rates (MTRs) – the fees operators charge to conn...
Easy notepads: If your office uses a lot of paper, before recycling build a stack of about 50 sheets, then cut into quarters leaving 4 smaller stacks of paper. Attach a bulldog clip to the top, and you have your own eco-friendly notepad, sketc...
With the world now handing itself over to the ever popular social media craze 'what's in it for me?' is becoming a more and more popular question with company directors.So can social media put the 'me' into SME and allow companies to remove th...
Email marketing...
...may now be de rigueur but there are still lessons to learn about measurement and effectiveness, finds the latest DMA survey
Good news: seven out of ten marketers are expecting more budgets to flow into email marketing over th...
In a few conversations with clients and prospective clients recently, I've been asked if we really need to worry about backup any more?
At first, I was bit taken aback by the question, then it became clear that there's a growing perception that, w...
Netevents.tv jargon-buster video helps to explain what the latest trend is all about
Cloud computing is one of the biggest - and most hyped - buzz-phrases in business technology today. In this Netevents.tv video, we try to guide viewers through wh...
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