With the world now handing itself over to the ever popular social media craze ‘what’s in it for me?’ is becoming a more and more popular question with company directors.
So can social media put the ‘me’ into SME and allow companies to remove the corporate ‘face’ and show a more personal side? Would this ease the process of procurement?
SMEs should make sure that they don’t ignore the array of marketing opportunities afforded to them by social networking sites, a new report states.
A new guide from Which?, entitled Working for Yourself, says that social websites such as Facebook,
Twitter and MySpace offer businesses the chance to interact with potential clients and other firms “without the constraints of cost or location”.
It adds that networking sites that offer networking services specifically for the professional and commercial sectors – such as linkedin.com and konnekts.com – are sometimes “more effective than traditional methods of
networking such as trade shows, business clubs and breakfast meetings”
“Networking is vital for small businesses to thrive, so self-employed people should definitely take advantage of the popularity of social networking sites,” Mike Pywell, co- author of Working for Yourself, says.
“They provide a great opportunity to link up with other people in the same industry and to reach new customers, regardless of location.
“If you run a specialist business of some type, it’s well worth the time to set up and maintain a network on one of these sites.”