CIO.co.uk has produced a superb argument for why we should take social media seriously in the business environment. This is on the back of Gartner predicting that by 2014, social networking services will be displacing email as the primary method of communications within 20% of business offices.
The emerging format will benefit employees regardless of their location or equipment, with knowledge sharing among professionals entering new levels of ease and convenience. Within the article, several prominent successful examples are mentioned, thriving in the new age of social media collaboration.
This is well worth your attention if your sceptical on integrating social networking into their business operations.
From ground level staff to key decision makers this is a good read for everyone.
View the full article HERE