The rise of data and the need to protect it

In a nutshell

Data has become one of the most precious business assets, with companies using the insight it provides to inform everything from day-planning to strategic decision-making. However, this reliance on data has also made businesses increasingly vulnerable to data theft via cyber criminality such as ransomware attacks and other forms of digital fraud. Data losses can also be caused by hardware failures, office accidents and disasters, or even acts of deliberate sabotage.

Data losses have financial implications and often cause reputational damage, plus there may be legal liabilities. Therefore, it is essential that companies backup their data regularly to ensure that they have a copy of it that can be easily restored if required.

Cloud back up – like this business data backup solution from NVT – is a great data protection solution because it provides secure, off-site storage with automatic backups, easy accessibility, cost-effective pricing models, and flexible disaster recovery options.

The rise of data

Data has become one of the most valuable company assets due to its critical role in helping businesses succeed.

That’s because data is powerful. It offers important insight to businesses, which enables them to enhance customer experiences, increase efficiency and drive revenue growth. As technology advances to provide information on a greater number of processes, the amount of data a business typically processes is growing fast.

With such an abundance of data – from identity information and payment details, to purchase history and business management information – companies not only use this to maintain their day-to-day operations effectively, they also use it to make informed decisions about their business strategies.

The need for businesses to protect this data is therefore abundantly clear, but it’s important to remember that organisations also have a duty of care in accordance with GDPR legislation, especially if they are processing personal information. Ultimately, GDPR helps build trust between businesses and customers by ensuring everyone’s rights are being respected when it comes to handling private information. If that private information is lost or stolen, that trust is broken, which affects business reputation.

The rise of risk

When it comes to data protection, there are several risks to consider.


Cybercrime is an ever-prevalent threat and it comes in various forms, each with their own unique features and attack methods.

From data theft, where hackers breach a company’s security system to steal sensitive data, such as customer information and financial records.

Another common threat is ransomware, a type of malicious software that encrypts a company’s data and demands payment for its release.

Phishing attacks are also on the rise, where cybercriminals use deceptive emails or messages to trick employees into revealing sensitive information, such as login credentials.

To give an indication of the scale of the problem, in April 2023 the UK Government published the findings of its Cyber Breaches Survey. In that report, they state that nearly a third (32%) of businesses recalled a data breach or cyber attack in the previous 12 months.

The danger is coming from INSIDE the office

Disasters such as fires and floods can lead to the loss of valuable physical assets, such as the servers which host your data.

Thinking specifically about data theft, this might even include disgruntled employees stealing data for personal gain or to sell to competitors.

The next generation of backup technologies

What is clear is that, with so many threats, it’s critical that your data is protected and backed up securely.

The good news is that data backup technologies have come a long way in recent years, offering businesses greater flexibility, scalability, and protection than ever before.

Cloud-based backup solutions and the use of artificial intelligence and machine learning are just two advancements that are helping businesses protect their data and minimise risk in the face of growing threats.

The beauty of cloud

Cloud-based backup solutions have become so popular due to their scalability, flexibility, and cost-effectiveness. With cloud-based backup, businesses can store their data in remote and secure data centres, reducing their dependence on physical hardware and minimising the risk of physical damage or loss. Cloud-based backup solutions also offer faster backup and recovery times, as well as advanced data encryption and protection features.

The power of automation

Artificial intelligence and machine learning are also playing an increasingly important role in data backup technology. These technologies can help identify and prevent potential threats before they become a problem, as well as improve backup and recovery times by automating many of the processes involved. For example, machine learning algorithms can analyse backup data to identify patterns and anomalies that may indicate a potential threat, while AI-powered backup solutions can automate routine tasks like testing and verifying backups.

The rise in the need for data protection

Data has become a vital asset for businesses, and its protection is crucial. By implementing effective backup and recovery solutions like cloud backup, businesses can protect themselves from unforeseen events and ensure the continuity of their operations.

Business Data Cloud Backup Solution from NVT Group

At NVT Group, we have an ideal cloud backup solution for you. Click here to read our information sheet.

It’s worth talking to us about your data protection, backup and recovery requirements. We can also give advice on cyber security matters such as cyber auditing, firewalls and antivirus, system monitoring and even cyber awareness training.

To talk to us about any of the above, simply complete the enquiry form below.